About
Senior judgment, two ecosystems, no hype.
The founder
Cyril Drouin
Twenty-five years building digital and commerce operations across Asia and Europe. A regular speaker and trainer on the Chinese digital ecosystem worldwide.
“The AI wave looks exactly like the eCommerce wave of 2003: enormous, real, and badly served by hype merchants. The companies that won then were the ones with honest guides. Same now.”
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1998
Based in China. Two decades and counting inside the world’s fastest-moving digital market.
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2003
Founded one of China’s first eCommerce and digital agencies; led it to acquisition by Publicis.
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2015
CEO, Publicis Commerce & Performance Marketing, China and North Asia — global FMCG, luxury, beauty and pharmaceutical clients.
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2026
BearingBridge AI. Same playbook as 2003: honest guides win the wave.
The China advantage
We don’t bridge two AI worlds. We choose from both.
Most consultancies see the AI landscape through one window — the Western one. Operating from Shanghai and Hong Kong as well as Europe, we evaluate Chinese frontier models (Qwen, DeepSeek, Kimi and what ships next quarter) alongside Western ones, on your data, for your regions.
Often the result surprises clients — in capability, and especially in cost.
Trust & structure
Built for the questions you should ask.
Entities where we operate
Legal entities in Hong Kong and Shanghai; regional coverage across North Asia, Southeast Asia, the Middle East, and Europe.
Your data, your choice
Your data never transits to China unless you explicitly choose it — e.g., for a China-hosted deployment serving your China operations.
Paperwork before promises
NDAs and DPAs before any engagement; regulatory mapping (EU AI Act, China AI measures, ME frameworks) is part of every Assessment.